Print, copy, or cut out 3 advertisements that contain images of men and/or women. For each one, download and complete a typed advertising analysis worksheet.
So, for full credit you will turn in:
- 3 ads showing men and/or women
- 3 advertising analysis worksheet
If you have any trouble downloading the worksheet, you can copy and paste the questions below into another document.
ADVERTISING ANALYSIS WORKSHEET
Directions: Answer the following questions in full sentences.
1. What brand/company is being advertised?
2. What product is being sold by the ad? How can you tell?
3. Who is the target market audience for this ad? How do you know? (Include age range, culture, gender, race, socio-economic level)
4. Describe what is going on in the ad. Be sure to mention activities, facial expressions, body language, dress, who/what is in the foreground, who/what is in the background, who seems to be in control, etc.
5. What stereotypes does this ad reinforce or challenge?
Male stereotypes:
Female stereotypes:
6. What fears or anxieties does the ad play upon to get us to buy the product? Explain:
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